Corporate Travel Manager Appreciation Week
11-15 DECEMBER 2023

The BTN Group is proud to launch a new campaign that recognises the value and role of corporate travel managers in North America and Europe. Corporate Travel Manager Appreciation Week includes a series of marketing activations and exclusive content features, including the Travel Manager Salary Survey and Report and a webinar with the 2023 Travel Manager of the Year & Best Practitioners.

CORPORATE TRAVEL MANAGER APPRECIATION WEEK MARKETING PARTNERSHIP PACKAGES

Travel Manager of the Year & Best Practitioners Webinar Co-Sponsorship Package:

£22,650 USD (Four Available)

• Co-sponsorship of the Business Travel News “Travel Manager of the Year & Best Practitioners” webinar on December 12th. Travel Manager of the Year - Danielle Cavnor and Eric Gray of PwC Best Practitioners – Anne Hamilton of The Walt Disney Co., Rafael Rosario of Bloomberg LP, and Ian Spearing of EY

• Webinar Deliverables Include:

• Company logo on the webinar platform and visible for entire webinar o Company name on the webinar registration confirmation and reminder emails o Company name will be mentioned as a co-sponsor by the moderator at the start of the webinar o Company logo included in three HTML email blasts promoting the webinar to the BTN Group (Business Travel News and BTN Europe) database of 60,000
• Company logo will be included in a rotating banner ad promoting the webinar on BusinessTravelNews.com and BusinessTravelNewsEurope.com from November 11th to December 11th
• Your company will be tagged in a LinkedIn post promoting the webinar o Receive a pre and post registration list that includes first name, last name, job title, company name, email address and annual T&E spend based on GDPR
• Company logo included in one HTML email blast promoting the on-demand webinar to the BTN Group (Business Travel News and BTN Europe) database of 60,000

• Includes Basic Package*

Corporate Travel Manager Salary Survey and Report Package:

£24,285 (Six Available)

• Co-sponsorship of the Business Travel News and BTN Europe “Corporate Travel Manager Salary Survey and Report” (to be published on December 11th)

• Deliverables Include:

• Half Page ad (300x600) on the Salary Survey landing page on BusinessTravelNews.com and BusinessTravelNewsEurope. com until December 2024
• Top/Bottom Leaderboard (728x90) on all Salary Survey pages on BusinessTravelNews.com and BusinessTravelNewsEurope.com until December 2024
• Fabric Ad (rotates upper/middle/lower 1500x270 ad) within the Salary Survey article pages on BusinessTravelNews.com and BusinessTravelNewsEurope.com until December 2024
• Fabric Mobile Ad (320x415) within the Salary Survey article pages on BusinessTravelNews.com and BusinessTravelNewsEurope.com until December 2024
• Company logo will be included in an HTML email blast promoting the survey/report to the BTN Group (Business Travel News and BTN Europe) database of 60,000. Email blast to be sent on December 11th and 18th
• Company will be tagged in a BTN LinkedIn post on December 11th promoting the survey/report

• Includes Basic Package*

ALL PACKAGES:

  • £5,750

    • Marketing toolkit (downloadable/editable CTMAW logos in sizes suitable for email signature, online and socials)

    o Unlimited licensing use of the CTMAW logos

    o Partner can insert their logo and/or text into CTMAW logo asset

    • Company noted as a Corporate Travel Manager Appreciation Week partner and company logo included in an HTML email blast (created by the BTN Group) promoting CTMAW to the BTN and BTN Europe database of 60,000 corporate travel managers to be sent on Monday December 11th

  • £10,300 (Eight Available)

    • 728x90 and 300x250 banner ad that will rotate on BusinessTravelNews.com and BusinessTravelNewsEurope.com (November 15th - December 15th)

    • Includes Basic Package*

  • £11,950 USD (Two Available)

    • 600x100 (position two) or 300x250 (position two) in the BTN Daily newsletter for the week of December 11th reaching 28,000 opt-in subscribers

    • 600x100 (position two) or 300x250 (position two) in the BTN Europe newsletter on December 12th and 14th reaching 14,000 opt-in subscribers

    • Includes Basic Package*

  • £12,350 (Ten Available)

    • Send your customized appreciation message to the BTN Group (Business Travel News and BTN Europe) database of 60,000. Send dates include December 4th-8th or 11th-15th Dates are available first come, first serve. Partner to supply send-ready HTML file

    • Includes Basic Package*

  • £14,400 (Two Available)

    • 30-second video (supplied by client) to the BTN Group First Party Audience via streaming channels (Hulu, Netflix, etc..) from November 15th – December 15th delivering 80,000 impressions

    • Includes Basic Package*

  • £16,500 (One Available)

    • Run of site pushdown banner ad on BusinessTravelNews.com and BusinessTravelNewsEurope.com for the week of December 11th

    • Includes Basic Package*

  • £18,500 (One Available)

    • Exclusive homepage takeover with premium eclipse video on BusinessTravelNews.com and BusinessTravelNewsEurope.com for the week of December 11th

    • Full takeover includes: (1) 15 Second Eclipse Video Unit, which is a Fullscreen video supplied by the sponsor, (1) 970x90 leave behind unit, (2) 728x90, (3) 300x250, (2) 320x100 Mobile

    • Includes Basic Package*

  • £22,650 (Five Available)

    • Executive video interview with a BTN Group moderator (choose three of the below questions)

    o Tell me about the importance of managed corporate travel to your business.

    o Who is your company’s travel manager and what value does he/she deliver?

    o How do you think the job of the travel manager has grown more complex in the past 5 years?

    o From a collaboration perspective, how has a travel manager (or more than one) helped your company do business better?

    o When you look to the future of corporate travel in what ways do you think corporate travel will help define your business strategy—and what role will the travel managers play?

    • Video interview will be promoted (all five together) in an HTML email blast to the BTN Group (Business Travel News and BTN Europe) database of 60,000 on December 11th

    • Video interview will be promoted in a rotating banner ad on BusinessTravelNews.com and BusinessTravelNewsEurope.com the week of December 11th

    • Video interview will be promoted as a thumbnail in the BTN Daily newsletter (28,000 opt-in subscribers) for one-day (MonFri) the week of December 11th

    • Video interview will be promoted to the BTN LinkedIn community the week of December 11th

    • Video file to be provided for your own promotions (LinkedIn, social, company web site, email, etc..)

    • Includes Basic Package*

  • £22,650 (Four Available)

    • Co-sponsorship of the Business Travel News “Travel Manager of the Year & Best Practitioners” webinar on December 12th.

    Travel Manager of the Year - Danielle Cavnor and Eric Gray of PwC

    Best Practitioners – Anne Hamilton of The Walt Disney Co., Rafael Rosario of Bloomberg LP, and Ian Spearing of EY

    • Webinar Deliverables Include:

    o Company logo on the webinar platform and visible for entire webinar

    o Company name on the webinar registration confirmation and reminder emails

    o Company name will be mentioned as a co-sponsor by the moderator at the start of the webinar

    o Company logo included in three HTML email blasts promoting the webinar to the BTN Group (Business Travel News and BTN Europe) database of 60,000

    o Company logo will be included in a rotating banner ad promoting the webinar on BusinessTravelNews.com and BusinessTravelNewsEurope.com from November 11th December 11th

    o Your company will be tagged in a LinkedIn post promoting the webinar

    o Receive a pre and post-registration list that includes first name, last name, job title, company name, email address and annual T&E spend based on GDPR

    o Company logo included in one HTML email blast promoting the on-demand webinar to the BTN Group (Business Travel News and BTN Europe) database of 60,000

    • Includes Basic Package*

  • £24,285 (Six Available)

    • Co-sponsorship of the Business Travel News and BTN Europe “Corporate Travel Manager Salary Survey and Report” (to be published on December 11th)

    Deliverables Include:

    o Half-page ad (300x600) on the Salary Survey landing page on BusinessTravelNews.com and BusinessTravelNewsEurope.com until December 2024

    o Top/Bottom Leaderboard (728x90) on all Salary Survey pages on BusinessTravelNews.com and

    BusinessTravelNewsEurope.com until December 2024

    o Fabric Ad (rotates upper/middle/lower 1500x270 ad) within the Salary Survey article pages on BusinessTravelNews.com and BusinessTravelNewsEurope.com until December 2024

    o Fabric Mobile Ad (320x415) within the Salary Survey article pages on BusinessTravelNews.com and BusinessTravelNewsEurope.com until December 2024

    o Company logo will be included in an HTML email blast promoting the survey/report to the BTN Group (Business Travel

    News and BTN Europe) database of 60,000. Email blast to be sent on December 11th and 18th

    o Company will be tagged in a BTN LinkedIn post on December 11th promoting the survey/report

    • Includes Basic Package*